It is often pointed out that “hipster” culture is more about buying a certain image – “grittiness,” “authenticity,” “creativity,” etc. – than anything else. I think this is largely true and nowhere more nauseatingly evident than at Free City. This bullshit “art collective/fashion house” sells things like teal t-shirts with the words “BIKE FRIEND” on them for $135, and orange parachute pants with what appears to be a mash-up of the Twitter and City Sports logos for nearly $300. If you thought American Apparel was grossly underpriced, Free City is for you.
I’m quite sure that this is some kind of joke being played upon vapid saps of Southern California. I refuse to believe that it could be anything else. That being said, I think as my next/first performance-art-slash-get-rich-quick scheme, I would like to take this nonsense to the next logical step. If the
rich A-holes fashion savvy consumers of Orange County want to pay real money to look like fake drug addicts, I’d like to provide them with something even harder: MURDER SHIRTS. If you’re willing to drop hundreds on some manufactured tatter, wouldn’t you spend thousands for true grit? Not the impression of authenticity, but its actual stanky DNA: a homeless guy’s old pants, a military-style jacket some unknown musician overdosed in, shirts off murder victims. Why revel in the illusion of seediness when you can buy your way into so much more? Be the envy of even your “hardest” hipster friends as vagrants recognize your outfit as something they think they used to have! Watch girls in thick glasses and arm sleeve tattoos swoon when they find out that your slim fit v-neck tee is speckled with SOME BRO’S ACTUAL BLOOD. “Dude, some dude fucking OD’d in this shirt!” “Sick man, let’s drink a Pabst!” Plus paying local house-unencumbered artisans and bereaved families to unload their dirty laundry on you reeks of “social consciousness,” a necessary veneer for any successful business attempting to sell hipness to rich people. As soon as Taylor Momsen or James Franco is seen in one of these babies, this will be the thing.
The realest fake authenticity money can buy, soliciting investors NOW.